Digital Marketing Lead

At Abano Healthcare, we’re all about creating smiles—literally! As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries.

But we’re more than just a healthcare provider. We’re innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it’s cutting-edge treatments, state-of-the-art equipment, or digital transformation, we’re always pushing the envelope to make sure our patients walk out with a healthy, happy smile.

At Abano, we don’t just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time.

Are you a digital performance pro who knows how to turn clicks into patients?

Do you love optimising campaigns, scaling results, and owning the search space?

If so, Abano Healthcare wants you to drive Lumino’s digital strategy – ensuring New Zealanders find their brightest smiles with us first. 

What you’ll drive 🖥️

Localised Digital Growth Engine

• Build and optimise paid search, paid social & local SEO strategies tailored for NZ.

• Make sure Lumino is always at the top when patients are searching for care.

Patient Acquisition at Scale

• Run performance marketing campaigns that actually deliver bookings.

• Manage budgets with precision to drive the lowest cost-per-patient nationwide.

Integrated Digital-CRM Journeys

• Align campaigns with CRM & call centre workflows.

• Create smooth journeys from “ad → enquiry → booking” – no patient left behind.

Data-Driven Insights & Market Advantage

• Provide real-time reporting on ROI, acquisition trends & competitor activity.

• Translate insights into actions that give Lumino the edge.

What You Bring to the Table:

• Bachelor’s degree in marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a strong emphasis on paid search, paid social
• Hands-on experience in managing campaigns and budgets across Google Ads, Facebook Ads, and other social media platforms.
• SEO and organic search experience a big plus
• Proven experience in a team management role, with a track record of mentoring and developing marketing team members.
• Familiarity with digital analytics and performance reporting tools, such as Google Analytics, PoweBI, and other tracking software.
• Healthcare industry experience very nice to have but not a must

Because at Abano Healthcare, digital isn’t just about clicks – it’s about connecting patients to the care they need.
This is your chance to own the digital space for NZ’s leading dental brand, shaping strategies that bring thousands of patients through clinic doors every year.

Ready to lead digital growth that really makes people smile?
Apply now and be the force behind Lumino’s market-leading digital engine.