Paid Search Manager

At Abano Healthcare Group, we’re dedicated to fostering a supportive and innovative environment for our clinicians. As the largest dental support organisation in Australia (Maven Dental and 1300SMILES) and New Zealand (Lumino the Dentists), we provide access to state-of-the-art equipment, robust learning opportunities, and mentorship programs.

Are you a hands‑on search specialist who loves turning data into commercial impact? Ready to take full ownership of paid search for New Zealand’s largest dental networks? This is a rare opportunity to step into a role where your work directly drives patient growth, digital maturity, and long‑term business performance.

Lumino The Dentists are looking for a Paid Search Manager who can lead the strategy, execution, and optimisation of our paid search program, and help bring this capability in‑house. If you thrive in environments where you can build, improve, and influence, you’ll feel right at home here.

Why this role matters

You’ll be the go‑to expert for all things paid search across a multi‑location network, shaping how we acquire patients and how we invest in digital channels. You’ll manage campaigns end‑to‑end, own budgets and performance, and build the internal frameworks that will set us up for long‑term success.

What you’ll do

• Build and optimise Google Ads campaigns across Search, Performance Max, Display, and YouTube
• Develop keyword strategies, manage bidding, and maintain clean campaign structures
• Analyse performance and deliver clear, commercial insights
• Build dashboards (Looker Studio/Power BI) and use GA4 for attribution and behavioural insights
• Troubleshoot tracking via GTM and support data quality improvements
• Work closely with marketing and operations teams
• Align regularly with our external SEO agency to ensure paid and organic work together, not against each other

• 3–5+ years hands‑on Google Ads experience
• Strong GA4 and GTM capability
• Experience with Looker Studio or Power BI
• Strong analytical skills and commercial thinking
• Ability to work autonomously, prioritise well, and communicate clearly
• Experience in multi‑location or regulated industries is a bonus

• Real ownership and influence
• A chance to build an in‑house search function from the ground up
• Supportive, collaborative marketing team
• A role where your work directly drives patient growth and business performance

Ready to take the next step in your career? Apply today and be part of our mission to support world-class dental care across Australia and New Zealand!